Framework for Business Model Innovation to conquer White Spaces and Blue Oceans

By Professor J. Aditya of WSB

The four key elements of a Business model are i.customer value proposition, ii. profit formula, iii. utilization of key resources and iv. implementation of key processes. The integration of all the four key elements can be formed as one of the frameworks for Business model innovation. However, companies need to look beyond the horizon to formulate different frameworks in the world of uncertainty. In the process of looking beyond the horizon, companies can identify and conquer White Spaces and Blue Oceans by utilizing different frameworks.

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Sensory Marketing has a Sense

By Asst.Professor Dr. Sanjit Kumar Dash of WSB

In a millennial generation of globalization world, the competition is surging which stimulates marketers to look for various techniques to appeal to the consumer and make their product irresistible. For last two decades, marketers are trying to appeal to the customer through sensory Marketing. Research shows that we are entering the era where marketers should take the help of the senses to effectively appeal to customers.

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Firing bullets and cannonballs to disrupt the market and delight the customers in the world of hyper-competition

By Professor J. Aditya of WSB

The role of strategists in a company should be increasingly transforming in the constant world of disruption and hyper-competition. Strategists need to constantly change unique selling propositions of their companies to ensure that growth of their companies is in tandem with delighting the customers. Customer delight is about acquiring raving fans instead of just satisfied customers.

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Delving into Creative Imagination by employees for a company to occupy a formidable Strategic Position

By Prof. J. Aditya of WSB

Divergence of ideas and convergence of several different kinds of knowledge lead to a quantum leap of progress. Companies often conduct brainstorming sessions to encourage a free flow of ideas. However, brainstorming sessions may lead to a psychological phenomenon called groupthink, in which, conformity is given more importance. As a result, ideas are susceptible to emulation. Therefore, there is a need to identify ways for employees to delve into creative imagination to generate ideas that are not easy to emulate. Ideas that are not easy to emulate provide an opportunity for a company to occupy a formidable strategic position. After occupying a formidable strategic position, a firm is all set to experience a quantum leap, in which, there is significant development or growth.

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The Vantage points for Entrepreneurs to provide offerings beyond value

By Prof. J. Aditya of WSB

According to Moore’s law, the number of transistors that can be embedded on a single chip doubles every two years. The world of innovation and entrepreneurship needs to work in tandem with Moore’s law. This world should also experience constant paradigm shifts for the advancement of civilization. One of the innovative strategies employed by Entrepreneurs is to deliver what is “value” to customers. However, Entrepreneurs need to think about providing offerings beyond value before value-driven strategies become a norm. Therefore, there is a need for Entrepreneurs to establish Vantage points to provide offerings beyond value. Vantage points could be a way of thinking, a strategic position, an idea or numerous other variables that enable Entrepreneurs to perceive the world with lucidity and without any distortion.

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The challenge of developing Artificial Intelligence for your organization

By Dr. Amit Bhadra, Dean – WSB

Are you waiting for Artificial Intelligence to mature so that you can sprint your way to leadership in AI as ‘Fast Followers’?

This is a strategy adopted by many Information Technology users.

This may not be a good approach when it comes to AI.

AI requires much more customization than most IT applications. If your AI application is very generic, it may add little value to your business. It could be reduced to some basic automation system.

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Understanding Urban ‘Bharat’

By Professor Vikas Mehta, Visiting Faculty – WSB

India has 42 cities with a population of a million plus, 46 cities with a population of half a million to 1 million and 88 cities with a population between a quarter and a half a million. At the turn of the century these numbers were less than half of now.
The urban population is going to expand to 38% up from 31% in 2010.
The six states of Tamil Nadu, Gujarat, Maharashtra, Kerala, Punjab, Goa and two union territories of Delhi and Chandigarh will have 55% urban population by 2025.

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