Competing on Analytics

By Dr. Amit Bhadra, Dean-WSB

As companies achieve parity with their competitors on products, technologies and services, analytics is emerging as the new arena of the war to gain competitive advantage.

Using analytics, companies now know what products their customers want, what prices they will pay, what will motivate them to buy more, how much each employee contributes to the bottom line and how salary levels relate to an individual’s performance. Analytics permitted Amazon to be instrumental in turning in a profit inspite of making huge investments in infrastructure and customer acquisition.