What is a Business Model

By J. Aditya, Asst.Professor of WSB

The term “Business model” is defined distinctly by various entities and schools of thought. There are numerous underlying assumptions that have to be validated in order to arrive at a cogent definition. The rising importance of business models so far has been a logical reaction to numerous choices in the market. However, the changes in the business models should be automatic, reflexive and spontaneous.

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