Which Functional Area offers the greatest opportunities for Business Analytics Professionals?

By Dr. Amit Bhadra, Dean-WSB

Everyone knows that functions such as Finance, Operations and Marketing have adapted well to the new data driven environment.

Most people believe that HR has the potential to be data driven as well.

But it is not quite there.

About a decade ago HR functions started dabbling with analytics. It was mostly reporting on productivity, level of employee engagement, motivation, compensation and performance.

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