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The Vantage points for Entrepreneurs to provide offerings beyond value

By Prof. J. Aditya of WSB

According to Moore’s law, the number of transistors that can be embedded on a single chip doubles every two years. The world of innovation and entrepreneurship needs to work in tandem with Moore’s law. This world should also experience constant paradigm shifts for the advancement of civilization. One of the innovative strategies employed by Entrepreneurs is to deliver what is “value” to customers. However, Entrepreneurs need to think about providing offerings beyond value before value-driven strategies become a norm. Therefore, there is a need for Entrepreneurs to establish Vantage points to provide offerings beyond value. Vantage points could be a way of thinking, a strategic position, an idea or numerous other variables that enable Entrepreneurs to perceive the world with lucidity and without any distortion.

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