Delving into Creative Imagination by employees for a company to occupy a formidable Strategic Position

By Prof. J. Aditya of WSB

Divergence of ideas and convergence of several different kinds of knowledge lead to a quantum leap of progress. Companies often conduct brainstorming sessions to encourage a free flow of ideas. However, brainstorming sessions may lead to a psychological phenomenon called groupthink, in which, conformity is given more importance. As a result, ideas are susceptible to emulation. Therefore, there is a need to identify ways for employees to delve into creative imagination to generate ideas that are not easy to emulate. Ideas that are not easy to emulate provide an opportunity for a company to occupy a formidable strategic position. After occupying a formidable strategic position, a firm is all set to experience a quantum leap, in which, there is significant development or growth.

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