Firing bullets and cannonballs to disrupt the market and delight the customers in the world of hyper-competition

By Professor J. Aditya of WSB

The role of strategists in a company should be increasingly transforming in the constant world of disruption and hyper-competition. Strategists need to constantly change unique selling propositions of their companies to ensure that growth of their companies is in tandem with delighting the customers. Customer delight is about acquiring raving fans instead of just satisfied customers.

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