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Sensory Marketing has a Sense

By Asst.Professor Dr. Sanjit Kumar Dash of WSB

In a millennial generation of globalization world, the competition is surging which stimulates marketers to look for various techniques to appeal to the consumer and make their product irresistible. For last two decades, marketers are trying to appeal to the customer through sensory Marketing. Research shows that we are entering the era where marketers should take the help of the senses to effectively appeal to customers.

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