Transforming mental scaffolding for companies to achieve moonshots

By Prof. J Aditya of WSB

Our everyday lives that determine our actions are driven by invisible mental scaffolding. Mental scaffolding is like a spreading activation model, in which, our brain is a metaphorical computer and the brain associates with nodes, which are bits of information.

The way in which markets shift and consumers behave in the way we cannot fathom are the results of invisible mental scaffolding.

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